Visual Branding touch points
The ultimate checklist to check in with all things your brand’s aesthetic.
Everything that your customers can see, hear, touch or taste affects how people perceive your brand and the message you are sending out into the world
Below I’ve compiled a list of places that your customer could interact with your brand, I hope that this list will help you grow a more consistent brand.
Voice Message greeting
How you sign off text messages
How you answer the phone
Images and text you use to promote your business, on your own page and in public groups
Instagram, Facebook, Twitter, Linkedin and Pinterest to name a few
Images & text
What you wear to networking events/meetings
Anything that is PUBLIC to your consumers matters to your business. After checking in with your own business are you consistent and are you content with the “vibe” your business is giving?
Read here, why consistent visual branding is so important to your business.
The biggest rule is to remember: progress over perfection! Every little thing you do or change to make your visual branding more consistent is a step in the right direction. If it takes you 6 months or more to align, that’s perfectly okay :)
To get a quick review of your business aesthetic, email me and I’ll review 3 of your touch points and let you know how consistent they are with each other.